Where 9-5 tech professionals build a LinkedIn presence (together)

The private community for those who want to build a personal brand on LinkedIn to advance their career by attracting more interviews, more industry friends, and higher-paying roles.

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The job market is broken.

1.2 million human beings were laid off in 2025 alone. Cold applications have completely stopped working. And there's more candidates than ever competing for fewer & fewer jobs.

That's why a strong LinkedIn presence is the most valuable career asset you can invest in. Because being great at your job means nothing if the only people who know are in your company's #kudos Slack channel.

...which is why I built Guild95.

Everything you need to build your career brand

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Slack Community

Build your LinkedIn presence alongside other people in tech (not entrepreneurs or influencers).

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Strategy + Content Calls

Learn what's working for others + co-create content live with Mo and other members. Every week.

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A Personalized Roadmap

Right at onboarding, I'll optimize your profile, tell you what to write about, and help you get started.

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1:1 Feedback From Mo

You'll have direct access to me via Slack if you have questions or want feedback on post drafts/DMs.

Built specifically for tech workers and no one else

What's in it for you

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More job opportunities

Get more interviews at top tech companies

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More (professional) friends

Build a lifelong network that outlasts any one job

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More salary negotiation leverage

The more opportunities you have, the more $ you can ask for

One simple plan

The Plan

For ambitious professionals ready to invest in themselves

$100

/ month*
  • 1:1 feedback from Mo
  • Private Slack community
  • Weekly group strategy calls
  • Personalized content strategy
  • Profile audit + re-write (if needed)
  • *One-time onboarding fee applies

Hey, I'm Mo Akif.

A while back, I started building my LinkedIn presence just in case. 6 months later my company was acquired and the whole team got laid off.

Before I sent a single application, I had 3 inbound offers from VC-backed startups at better salaries. The recruiters told me it was my LinkedIn presence. So I got obsessed with it.

I've since grown multiple founders' & execs' LinkedIn followings to 10K+, but realized the people who need this most (employees) can't afford the traditional model (ghostwriting). So I built a new one: Guild95.

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Reviews (from my LinkedIn recs)

Mo is an absolute gem. There is a lot that I had learned from working at LinkedIn over the last ~5 years just through osmosis and it was spending time w Mo dissecting what hooks and what falls apart that helped name the things I could feel were true. He has a real knack for positioning and is a joy to be around. 10/10 recommend.

Nisha Garg
Director of Strategy & Ops (LinkedIn, Salesforce)

Mo provided concrete immediately actionable feedback and best practices that have help me level up my content. His Slack community is thriving and the most supportive I've been a part of. The community group calls work as a great forcing function for all of us to get work done. I'd highly recommend working with Mo!

Justin Eckhouse
VP Product (ex-Amazon, Airbnb)

Mo is building an incredible community in Guild95. It's like being part of a super friendly and supportive writing group, with people sharing feedback and advice and cheering each other on. He's done a great job of curating the membership, onboarding, content and resources, and skills programming.

Caroline Ang Wright
VP Marketing (ex-Square)

Mo is simply incredible at what he does. I personally worked with him across personal branding and LinkedIn marketing. He was always on the forefront of the latest trends and was able to give highly actionable advice. He covered LinkedIn Profile Optimization and content strategy. I highly recommend Mo!

Aatif Mohammed
Product Leader (ex-Meta, Boston Dynamics)

I've gotten to mentor Mo so I know firsthand how talented and generous he is. If I were starting my LinkedIn from scratch, I would hire him.

Amanda Natividad
Chief Evangelist, SparkToro | Founder, Zero Click Marketing
LinkedIn Top Voice (60k+ followers)

Posting on LinkedIn to advance your tech career is daunting for Directors let alone IC PMs and SWEs. Mo is one of the best at LinkedIn, so if you're building your career brand or job searching, I recommend applying.

Colin Lernell
Founder, Valued
ex-Product Director (Patreon, Noom, Udacity)

I came to Guild95 already active on LinkedIn with a decent following; what I was missing was strategy. Mo has spent years growing founders' and execs' profiles, and it shows. In our 1:1 onboarding, he built me a personalized content strategy that turned my scattered ideas into framework-driven posts, both for growing my presence as an AI PM and for promoting my podcast. The group calls are refreshing: nice to get live feedback from actual humans in tech.

Iris Guo
Sr. AI Product Manager (ex-Zynga, Scale AI)

One of the first things I did in the group was write a welcome post on LinkedIn. A recruiter found that post, reached out to me, and it ultimately led to a new full-time role that I’m really excited about. I can pretty directly trace that opportunity back to something Mo encouraged me to do. He’s thoughtful, really good at what he does, and has a way of helping people move past their own resistance and actually take action. I can’t say enough good things about him.

Noah Shrader
Sr. Product Design Manager @ Flock
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Common questions

If your Q isn't answered here, DM me below.

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Who is Guild95 for (and not for)?

If you work in tech (whether a big corp or scrappy startup), care about your career, and believe in the power of a strong LinkedIn presence, you're probably a fit. We're open to all functions and all levels.

Your specific goals may differ slightly, e.g. actively pursuing your next role, building toward an exec position through thought leadership, or stealthily generating inbound opportunities as career insurance (knock on wood). But the methods are the same.

Guild95 is not for entrepreneurs or influencers. Nothing against them (I think they're great actually), they just have very different goals from 9-5 career builders and deserve a community built for their specific needs.

What's the acceptance criteria?

A few baseline filters:
- Have you held at least one full-time role in tech?
- Are you located in the US, Canada, or Europe?

Beyond that, the people who thrive here tend to: 
- Be deeply thoughtful, ambitious, and generous with their knowledge.
- Have something to say, and are willing to do the work to write it well. 
- Be allergic to AI slop, fear-based writing, and tired templates.

Meeting the baseline filters does not guarantee a spot. We review every application and prioritize fit over volume. Guild95 is small by design. We're selective so we can optimize for culture: a shared set of goals, values, and experiences.

What happens next?

1) You apply (just 2 fields: email, LinkedIn URL)
2) If you're a fit, I'll reach out for a discovery call
3) If you decide to join, I'll personally onboard you
4) ^That includes a profile audit + personalized roadmap
5) Then you'll have access to our Slack and weekly calls

Is this a course?

No. There will be some short educational resources included, but information is not the bottleneck on your LinkedIn growth because the formula isn't that complicated. (But if you need a course, I recommend Courtney Johnson)

IMO the bottlenecks are accountability, community, and feedback. Those 3 things drive consistent action + learning. That's what Guild95 is all about. Humans are social creatures and social learners. That will never change.

"If more information were the answer, we'd all be billionaires with perfect abs." –Derek Sivers

What's the time commitment?

Total of 3 hours per week, max.

That's 2 hours on LinkedIn: posting, commenting, DMing, and having coffee chats with people at your target companies.

Plus 1 hour a week in Guild95: skim Slack to see what's working for others, join a weekly call, ask a strategy question, or get feedback on a draft.

How is this different from ghostwriting?

I won't write your content for you. You have to do the work, but you'll get support & feedback from me and Guild95 members along the way. This costs way less than a ghostwriter, and has the benefit of improving your comms skills.

If you're a high-growth founder or exec looking for a ghostwriter, I recommend my friends Rosanna Campbell or Josh Cons. Look them up on LinkedIn. Let me know if you'd like an intro.

What makes you qualified?

Beyond my own story (above), I've helped tech founders and execs grow their LinkedIn presence, and I ran operations for an advanced job search course for senior product leaders at Meta, Google, & Amazon that hit 5-figure revenue.

Plus I've spent 10 years in tech content marketing, and an embarrassing amount of my free time studying how content creators and professionals build audiences on social.

Why are you building this?

Skill-wise, I want to learn sales, customer success, and business-building.

Passion-wise, I think it's fun to lock in with a squad of driven people to chase our career & financial goals together.

Mission-wise, I'm tired of talented workers getting overlooked because they're invisible online.

Money-wise, not my focus right now. Even if net profit = 0, I'll build skills, relationships, and experiences worth millions. I'll charge soon though.

Do you provide job search support?

Basic things like resume reviews and mock interviews? Sure, I love geeking out about that stuff.

But I want to be clear: this is not a recruitment agency, nor can I guarantee outcomes beyond getting you noticed by the right decision-makers.

Once you're in the room, that part's on you. But we'll help get you there by building a LinkedIn presence.

Can you help me negotiate my salary?

Not exactly what this community is for, but I'm happy to help. Most people leave tens of thousands on the table simply just because they don't know how to ask.

I've negotiated tens of thousands across my own career (15-50K bumps), and I previously led marketing at Valued, the best salary negotiation service in tech. So I'm confident I can walk you through a modest increase.

But if you want specialized help to get a 15-40% increase in your next role, reach out to my friends Colin Lernell & Annie Murray at Valued! Look them up on LinkedIn. They helped me negotiate my $50K increase, and I'd trust them with anyone I care about.

A castle.

See you inside?

If you've been putting off building your LinkedIn presence, let's do it together.

Apply to Guild95
Apply to Guild95